Here’s the Zen of it – social media content progression evolves in a circle. Wanna do it right? These are my recommended stages for you and your brand:

1. Listening (starting point: social sphere research and observation of your industry)
2. Answers (your responses to industry questions across the social media sphere)
3. Discussions (often on others’ communities)
4. Shared Stories (with reader response)
5. Whole, Themed Communities (you built it, they came)
6. Customer-Driven Wikis and Communities (about your brand)
7. Monitoring and Answering (back to start: the cycle begins again)

And it’s that simple – the starting point and the goals to strive for – all in one fell swoop.

Feel there are more stages than what I outlined? Have a different way of looking at it? Respond and comment below!

Jake Aull | Zen Fires | Websites, SEO, SocialMedia & Design 
email | 404.259.5550 | @jakeaull | Facebook.com/ZenFires