A little in the dark? That word not in your daily vocab? Here are some tips:

• Gamification is brand-driven consumer actions and customer journeys in social media and mobile apps.
• Gamification is badges
• It is not the same as social media games (Farmville, Mafia Wars)
• It is not couponing (at least not Groupon one-time purchase acquisition)
• It is not MMOs (massive, multi-player online role-playing games)
• Gamification is incentivization triggers, for:
  – Surveys
  – Opt-ins
• It offers consumers Rewards (to achieve monetization)
• It is modeled on one of the most enduring aspects of social media: Engagement
• Because of its guidance and learning process properties, gamification has inherent capabilities in education.