I got a question recently from a client: “How should videos be treated (technically) on a website?”

My answer: Ideally, you really should upload your videos to YouTube and then embed them on your website as well that way. BENEFITS:

1. YouTube is the world’s second largest search engine
2. It’s free
3. You get double coverage if the vids are on your site and YouTube
4. You get good free analytics
5. Probably also get more viewer commenting capabilities
6. It should be viewer-friendly on mobile, whereas your current tech is Adobe Flash Player which is not mobile-friendly
7. The more in bed you are with Google, the more Google and its search engine likes you. So since Google owns YouTube, it likes you using its vid player and should give you better search engine results on Google.com even for keywords unrelated to your videos.

 

Keep in mind I felt this a good option for this client, TheBandEtc.com, but it’s not for everyone. Some clients want complete hosting control and absolute control of content, with no YouTube promotions. For such websites, there are paid rich content hosting solutions.

Thanks to The Band, etc. for inspiring this post! See the website we created for them.

Can we help you with your website video or YouTube page? Let’s chat!

Jake Aull | Zen Fires | Websites, SEO, SocialMedia & Design 
email | 404.259.5550 | @jakeaull | Facebook.com/ZenFires