Brand strategy, imagery development and guidelines

• Research competitive and positioning imagery and graphic style
• Present brand logo design options
• Present image themes (e.g., styles of stock imagery) for client choice
• Present differentiated graphic style positioning for client final brand image choices
• Formulate brand secondary color palate
• Stylizations and options presented for online brand representation
• Develop brand image positioning guidelines comprising the above research for internal, vendor and partner marketing usage for brand consistency and simplified, reliable execution
• I firmly believe that the key to branding and marketing success begins with strategic and competitive research. Luckily the web today and modern web marketing tools enable highly revealing results. Read more on my approach and see sample website audits.

Have more questions? Ready to get started? Contact Jake