Local & Mobile SEO
One of the biggest growing trends in today’s digital space includes local and geo-location-based search (e.g., Yahoo! Local and Google Maps) and mobile apps with location-targeting technologies (e.g., Foursquare and Yelp). For businesses which need local customers to succeed, location SEO can be everything.
Let’s say a parent lives in your area and is seeking lawn care. In a day of his life, he may be waiting at a child’s school with an extra moment. With smart phone in hand, hecan look up “lawn care” in a mobile app like Yelp to see if a provider is near by. Maybe he’ll save the website link. Or maybe he’ll call them up.
Is your business there – are you ready for that new customer to find you? Truth is, even if a small business today is listed in mobile local apps, its information is often wrong and incomplete. Full profiles can include complete contact information with descriptions (with your specific keywords and services), directions and even photos.
Don’t believe your customers are on smart phones? Or think the mobile coverage is sparse in your area? Guess what – mobile local apps even help drive desktop online local searches. So, for example, a new member of the community searching for “Summerland pizza restaurant” in Bing can see results from Yelp or other lesser-known directories. So… are you there? Are you ready?
Let’s chat – and get there together.