Mobile Apps, Local Directories, Industry Reviews Sites – Are You Keeping Up with it All?
One of the biggest growing trends in today’s digital space includes local and geo-location-based search (e.g., Yahoo! Local and Google Maps/Places) and mobile apps with location-targeting technologies (e.g., Foursquare and Yelp). For businesses which need local customers to succeed, localized SEO can be everything.
Let’s say a parent lives in your area and is seeking lawn care. In a day of his life, he may be waiting at a child’s school with an extra moment. With smart phone in hand, he can look up “lawn care” in a mobile app like Yelp to see if a provider is near by. Maybe he’ll save the website link. Or maybe he’ll call them up.
Is your business there – are you ready for that new customer to find you? Truth is, even if a small business today is listed in mobile local apps, its information is often wrong and incomplete. Full profiles can include complete contact information with descriptions (with your specific keywords and services), directions and even photos. And don’t forget about the reviews – because customers use them to influence purchasing! Savvy businesses regularly encourage and influence positive reviews in these channels by customers, while responding to the negatives!
Don’t believe your customers are on smart phones? Or think the mobile coverage is sparse in your area? Guess what – mobile local apps even help drive desktop online local searches. So, for example, a new member of the community searching for “Summerland pizza restaurant” in Bing can see results from Yelp or other lesser-known directories. So… are you there? Are you ready?
Here are just a few of the many channels we have optimized for clients – we create these full, rich profiles, packed with your strategic SEO keywords and photos and more – to help customers find, get to know you and write reviews:
Want to see more of the power of social media reviews? See the great reviews people have kindly written about Jake Aull’s work, writing and speaking via Twitter.
Ready for the power of your social reviews? Let’s chat – and get there together.
